Description

e-Book “Running Lean Second Edition: Iterate from Plan A to a Plan That Works” karya Ash Maurya
File: PDF

Sinopsis:

“Running Lean Second Edition: Iterate from Plan A to a Plan That Works” by Ash Maurya is a practical guide for entrepreneurs and innovators seeking to turn their ideas into successful businesses. The book emphasizes the importance of continuous experimentation and learning through iterative cycles of development. Maurya introduces the Lean Canvas, a one-page business model that helps entrepreneurs systematically test and validate their assumptions, identify risks, and pivot their strategies when necessary. The focus is on building a business that meets customer needs and can scale effectively, using a lean methodology that minimizes waste and maximizes value.

In this book, Maurya draws on his own experiences as an entrepreneur to provide readers with actionable insights and tools for navigating the uncertainties of startup life. He outlines a clear, step-by-step process for moving from a concept to a viable business model, emphasizing the importance of customer feedback and data-driven decision-making. “Running Lean” is an essential resource for anyone looking to build a sustainable business, offering a pragmatic approach to achieving product-market fit and developing a successful plan that adapts to real-world challenges.