Description

e-Book “Supermarket USA: Food and Power in the Cold War Farms Race” karya Shane Hamilton
File: PDF

Sinopsis:

In Supermarket USA: Food and Power in the Cold War Farms Race, Shane Hamilton unravels the compelling narrative of how food became a powerful tool of diplomacy and propaganda during the Cold War. The book explores the United States’ strategic use of supermarkets to showcase the abundance and efficiency of capitalism to the world, particularly in contrast to the Soviet Union’s centralized and scarcity-driven food systems. By examining the “Supermarket USA” pavilion at the 1957 American National Exhibition in Moscow, Hamilton illustrates how the supermarket was not just a site of commerce but a symbol of ideological superiority, wielding consumer culture as a weapon in the global battle for influence.

Hamilton delves deeply into the intersections of food production, agricultural policy, and global politics, revealing the complexities behind America’s push to industrialize agriculture and export its model abroad. The book highlights the consequences of this race for dominance, including the environmental and social costs of industrial farming, while offering insights into the cultural power of food in shaping perceptions of modernity. Through meticulous research and engaging storytelling, Supermarket USA provides a thought-provoking account of how something as ordinary as a supermarket became a stage for one of the most extraordinary ideological struggles in modern history.