Description

e-Book “The Startup Way: How Modern Companies Use Entrepreneurial Management” karya Eric Ries
File: PDF

Sinopsis:

“The Startup Way: How Modern Companies Use Entrepreneurial Management” by Eric Ries extends the principles of his previous work, “The Lean Startup,” into the realm of established organizations. Ries argues that the entrepreneurial spirit and methodologies typically associated with startups can be successfully integrated into larger, more traditional companies to drive innovation and growth. He introduces the concept of the “Startup Way,” which focuses on continuous experimentation, validated learning, and a shift in management practices to embrace a more agile and adaptive approach. Through detailed case studies from renowned companies like GE and Toyota, Ries demonstrates how these principles can be applied to create more dynamic and responsive business environments.

The book provides a comprehensive framework for implementing entrepreneurial management at scale. Ries outlines practical strategies for fostering an innovation culture, from redefining leadership roles to developing internal incubators and innovation teams. He emphasizes the importance of aligning these efforts with the company’s overall mission and goals to ensure sustainable success. “The Startup Way” serves as a roadmap for leaders and managers looking to transform their organizations by leveraging startup techniques, ultimately helping them stay competitive in a rapidly changing market. Through clear guidance and real-world examples, Ries inspires companies to adopt a forward-thinking mindset that prioritizes continuous improvement and customer-centric innovation.